An introduction to service design / by Lara Penin.
By: Penin, Lara [author.]
Material type: TextPublisher: London ; New York, NY : Bloomsbury Publishing, 2017Description: pages cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9781472572585 (pbk. : alk. paper)Subject(s): Customer services | Service industriesAdditional physical formats: Online version:: Introduction to service designDDC classification: 658.8/12 LOC classification: HF5415.5 | .P454 2017Item type | Current location | Call number | Status | Date due | Barcode |
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UG Books | BMS College of Architecture | Available | AR-UG2808 |
Includes bibliographical references and index.
Introduction -- Defining services -- The service economy -- Digital services -- Services for public interest -- The politics of service design -- Designing for services -- Getting started in the service design process -- Research and analysis -- Generating service design concepts -- Prototyping, testing, iterating -- Implementing and evaluating services -- Service design core capabilities.
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