Penin, Lara,
An introduction to service design / by Lara Penin. - pages cm
Includes bibliographical references and index.
Introduction -- Defining services -- The service economy -- Digital services -- Services for public interest -- The politics of service design -- Designing for services -- Getting started in the service design process -- Research and analysis -- Generating service design concepts -- Prototyping, testing, iterating -- Implementing and evaluating services -- Service design core capabilities.
9781472572585 (pbk. : alk. paper)
2017022582
Customer services.
Service industries.
HF5415.5 / .P454 2017
658.8/12
An introduction to service design / by Lara Penin. - pages cm
Includes bibliographical references and index.
Introduction -- Defining services -- The service economy -- Digital services -- Services for public interest -- The politics of service design -- Designing for services -- Getting started in the service design process -- Research and analysis -- Generating service design concepts -- Prototyping, testing, iterating -- Implementing and evaluating services -- Service design core capabilities.
9781472572585 (pbk. : alk. paper)
2017022582
Customer services.
Service industries.
HF5415.5 / .P454 2017
658.8/12