Thoughts on design / Paul Rand.
By: Rand, Paul [author.]
Contributor(s): Bierut, Michael [writer of foreword.]
Material type:
TextEdition: New EditionDescription: 95 pages : illustrations ; 20 cmISBN: 9780811875448Subject(s): Design | Commercial artDDC classification: 745.4 LOC classification: NC997 | .R3 2014
Contents:
The beautiful and the useful -- The designer's problem -- The symbol in advertising -- Versatility of the symbol -- The role of humor -- Imagination and the image -- Reader participation -- Yesterday and today -- Typographic form and expression.
| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
UG Books
|
BMS College of Architecture Book Cart | 745.4 RAN (Browse shelf) | Available | AR-UG1701 |
"Original edition published by Wittenborn Schultz, New York, 1947. Third edition published by Studio Vista, London, 1970."
The beautiful and the useful -- The designer's problem -- The symbol in advertising -- Versatility of the symbol -- The role of humor -- Imagination and the image -- Reader participation -- Yesterday and today -- Typographic form and expression.
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