Rand, Paul, 1914-1996,
Thoughts on design / Paul Rand. - New Edition. - 95 pages : illustrations ; 20 cm
"Original edition published by Wittenborn Schultz, New York, 1947. Third edition published by Studio Vista, London, 1970."
The beautiful and the useful -- The designer's problem -- The symbol in advertising -- Versatility of the symbol -- The role of humor -- Imagination and the image -- Reader participation -- Yesterday and today -- Typographic form and expression.
9780811875448
2014035327
Design.
Commercial art.
NC997 / .R3 2014
745.4 / RAN
Thoughts on design / Paul Rand. - New Edition. - 95 pages : illustrations ; 20 cm
"Original edition published by Wittenborn Schultz, New York, 1947. Third edition published by Studio Vista, London, 1970."
The beautiful and the useful -- The designer's problem -- The symbol in advertising -- Versatility of the symbol -- The role of humor -- Imagination and the image -- Reader participation -- Yesterday and today -- Typographic form and expression.
9780811875448
2014035327
Design.
Commercial art.
NC997 / .R3 2014
745.4 / RAN