Design thinking for strategic innovation : what they can't teach you at business or design school / Idris Mootee.
By: Mootee, Idris
Material type:
TextPublisher: Hoboken, N.J. : John Wiley & Sons Inc, c 2013Description: xi, 210 p. : ill. (chiefly col.) ; 21 cmISBN: 1118620127; 9781118620120Subject(s): Creative ability in business | Creative thinking | Organizational changeDDC classification: 658.4063 Online resources: Table of contents only | Publisher description | Contributor biographical information
Contents:
There's no more business as usual -- What is design thinking, really? -- Applied design thinking in business and strategy -- Introducing the design thinking MBA -- Hiring design thinkers is not enough; we need to create design thinking companies.
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BMS College of Architecture | 658.4063 MOO (Browse shelf) | Checked out | 09/27/2024 | AR-UG2780 |
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UG Books
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BMS College of Architecture | 658.4063 MOO (Browse shelf) | Available | AR-UG2781 |
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Includes index.
There's no more business as usual -- What is design thinking, really? -- Applied design thinking in business and strategy -- Introducing the design thinking MBA -- Hiring design thinkers is not enough; we need to create design thinking companies.
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