Mootee, Idris, 1958-
Design thinking for strategic innovation : what they can't teach you at business or design school / Idris Mootee. - Hoboken, N.J. : John Wiley & Sons Inc, c 2013 - xi, 210 p. : ill. (chiefly col.) ; 21 cm.
Includes index.
There's no more business as usual -- What is design thinking, really? -- Applied design thinking in business and strategy -- Introducing the design thinking MBA -- Hiring design thinkers is not enough; we need to create design thinking companies.
1118620127 9781118620120
Creative ability in business.
Creative thinking.
Organizational change.
658.4063 / MOO
Design thinking for strategic innovation : what they can't teach you at business or design school / Idris Mootee. - Hoboken, N.J. : John Wiley & Sons Inc, c 2013 - xi, 210 p. : ill. (chiefly col.) ; 21 cm.
Includes index.
There's no more business as usual -- What is design thinking, really? -- Applied design thinking in business and strategy -- Introducing the design thinking MBA -- Hiring design thinkers is not enough; we need to create design thinking companies.
1118620127 9781118620120
Creative ability in business.
Creative thinking.
Organizational change.
658.4063 / MOO