| 000 | 01201cam a2200289 i 4500 | ||
|---|---|---|---|
| 999 |
_c7463 _d7463 |
||
| 003 | OSt | ||
| 005 | 20200309091848.0 | ||
| 008 | 140904s2014 caua 000 0 eng | ||
| 010 | _a 2014035327 | ||
| 020 | _a9780811875448 | ||
| 040 |
_aDLC _beng _cDLC _erda _dDLC |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aNC997 _b.R3 2014 |
| 082 | 0 | 0 |
_a745.4 _223 _bRAN |
| 100 | 1 |
_aRand, Paul, _d1914-1996, _eauthor. |
|
| 245 | 1 | 0 |
_aThoughts on design / _cPaul Rand. |
| 250 | _aNew Edition. | ||
| 300 |
_a95 pages : _billustrations ; _c20 cm |
||
| 500 | _a"Original edition published by Wittenborn Schultz, New York, 1947. Third edition published by Studio Vista, London, 1970." | ||
| 505 | 0 | _aThe beautiful and the useful -- The designer's problem -- The symbol in advertising -- Versatility of the symbol -- The role of humor -- Imagination and the image -- Reader participation -- Yesterday and today -- Typographic form and expression. | |
| 650 | 0 | _aDesign. | |
| 650 | 0 | _aCommercial art. | |
| 700 | 1 |
_aBierut, Michael, _ewriter of foreword. |
|
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
||
| 942 | _2ddc | ||