000			02150cam a2200313 i 4500
999			_c12939 _d12939
003			OSt
005			20240724123453.0
008			120523s2013 njua b 001 0 eng
020			_a9781118099209 (cloth)
042			_apcc
050	0	0	_aHD69.B7 _bW44 2013
082	0	0	_a658.8/27 _223
084			_aDES007000 _2bisacsh
100	1		_aWheeler, Alina.
245	1	0	_aDesigning brand identity : _ban essential guide for the whole branding team / _cAlina Wheeler.
250			_aFourth edition.
300			_ax, 326 pages : _bcolor illustrations ; _c29 cm
504			_aIncludes bibliographical references (pages 314-315) and index.
520			_a"A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand. From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands. Features more than 30 all-new case studies showing best practices. Updated to include more than 35 percent new material. Offers a proven, universal five-phase process and methodology for creating and implementing effective brand identity"--
650		0	_aBrand name products.
650		0	_aBranding (Marketing)
650		0	_aTrademarks _xDesign.
650		0	_aAdvertising _xBrand name products.
650		7	_aDESIGN / Graphic Arts / General. _2bisacsh
856	4	2	_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy1212/2012020851-d.html
856	4	1	_3Table of contents only _uhttp://www.loc.gov/catdir/enhancements/fy1212/2012020851-t.html
856	4	2	_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy1302/2012020851-b.html
942			_2ddc