Designing brand identity : an essential guide for the whole branding team / Alina Wheeler.
By: Wheeler, Alina
Material type:
TextEdition: Fourth editionDescription: x, 326 pages : color illustrations ; 29 cmISBN: 9781118099209 (cloth)Subject(s): Brand name products | Branding (Marketing) | Trademarks -- Design | Advertising -- Brand name products | DESIGN / Graphic Arts / GeneralDDC classification: 658.8/27 LOC classification: HD69.B7 | W44 2013Other classification: DES007000 Online resources: Publisher description | Table of contents only | Contributor biographical information Summary: "A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand. From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands. Features more than 30 all-new case studies showing best practices. Updated to include more than 35 percent new material. Offers a proven, universal five-phase process and methodology for creating and implementing effective brand identity"--
| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| B.Design | BMS College of Architecture | 658.8/27 (Browse shelf) | Available | AR-UG4186 |
Includes bibliographical references (pages 314-315) and index.
"A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand. From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands. Features more than 30 all-new case studies showing best practices. Updated to include more than 35 percent new material. Offers a proven, universal five-phase process and methodology for creating and implementing effective brand identity"--
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