The design of business : why design thinking is the next competitive advantage / Roger Martin.
By: Martin, Roger L
Material type:
TextPublisher: Boston, Mass. : Harvard Business Press, c2009Description: xiii, 191 p. : ill. ; 22 cmISBN: 9781422177808 (hbk. : alk. paper)Subject(s): Creative ability in business | Lateral thinking | Creative thinking | Knowledge management | ManagementDDC classification: 658.4063 | Item type | Current location | Call number | Status | Date due | Barcode |
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UG Books
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BMS College of Architecture | 724.6 LEW (Browse shelf) | Available | AR-UG2737 | |
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UG Books
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BMS College of Architecture | 724.6LEW (Browse shelf) | Available | AR-UG2734 | |
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UG Books
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BMS College of Architecture | 724.6LEW (Browse shelf) | Available | AR-UG2733 | |
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UG Books
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BMS College of Architecture | 724.6LEW (Browse shelf) | Available | AR-UG2736 | |
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UG Books
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BMS College of Architecture | 724.6LEW (Browse shelf) | Available | AR-UG2735 |
Includes bibliographical references and index.
The knowledge funnel : how discovery takes shape -- The reliability bias : why advancing knowledge is so hard -- Design thinking : how thinking like a designer can create sustainable advantage -- Transforming the corporation : the design of Procter & Gamble -- The balancing act : how design-thinking organizations embrace reliability and validity -- World-class explorers : leading the design-thinking organization -- Getting personal : developing yourself as a design thinker.
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