TY  - BOOK
AU  - Rand,Paul
AU  - Bierut,Michael
TI  - Thoughts on design
SN  - 9780811875448
AV  - NC997 .R3 2014
U1  - 745.4 23
KW  - Design
KW  - Commercial art
N1  - "Original edition published by Wittenborn Schultz, New York, 1947. Third edition published by Studio Vista, London, 1970."; The beautiful and the useful -- The designer's problem -- The symbol in advertising -- Versatility of the symbol -- The role of humor -- Imagination and the image -- Reader participation -- Yesterday and today -- Typographic form and expression
ER  -