TY  - BOOK
AU  - Penin,Lara
TI  - An introduction to service design
SN  - 9781472572585 (pbk. : alk. paper)
AV  - HF5415.5 .P454 2017
U1  - 658.8/12 23
PY  - 2017///
CY  - London, New York, NY
PB  - Bloomsbury Publishing
KW  - Customer services
KW  - Service industries
N1  - Includes bibliographical references and index; Introduction -- Defining services -- The service economy -- Digital services -- Services for public interest -- The politics of service design -- Designing for services -- Getting started in the service design process -- Research and analysis -- Generating service design concepts -- Prototyping, testing, iterating -- Implementing and evaluating services -- Service design core capabilities
ER  -